You have a few options to help choose your keywords. First you’ll want to think of the terms one of your customers might use to search for your products and offerings. Those search terms are a great starting point. Then you can use tools right in your account to find more keywords. Within microsoft advertising, click campaigns on the top of the page, click the keywords tab, and then click add keywords. This will let you: ◦ search for new keywords based on one you enter. ◦ search a website for keywords. ◦search your destination urls for keywords.

Reach people where and when they’re ready to act

Messages: send offers or updates to people who are already connected to your business in-article: engage with people reading instant articles in the facebook mobile app apps and sites: expand your reach with ads in external apps and websites for more, check out facebook’s guide to ad placement.

Goal: capturing searchers actively looking for your brand by name. Relevance to audience: high. (they’re searching for you. )estimated cost per click: low (25¢ to $3). Recommended for: all businesses, regardless of size and industry, will likely make sales when there is search intent for their specific brand. Prioritize this campaign if resources permit. Branded keywords contain the exact names of a brand or product. “apple phone” or “iphone,” for example, are branded keywords for apple. You might not think to bid on your own brand name, especially if your site already appears organically at the top of search results, but doing so lets you promote specific information (using google’s ad extensions) and set the exact page where you want people to land.

The microsoft search network is a part of your customers' lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more about the microsoft search network audience in the u. S. And how users are searching from their desktop computers. 120 million.